Workshops and Training Programs

Installation, Training and Support Services
The time is now… think in a creation mode, not so reactive. Experience tells us that dealers rely heavily on the “seen” opportunities associated with fresh traffic on the phone, over the Internet and in the showroom. Limited in terms of proactive behavior, this traditional focus has endured through the ever-changing automotive times since Henry Ford. If this incomplete model for the future should persist at your dealership, then you may recognize it comes at the cost of market share and incremental revenue over time.

Ask yourself, “When is your ‘good enough’ ever really good enough?” Appropriately, large amounts of “unseen” opportunities rest in available database systems (DMS/CRM tools). How do you manage communication with these customers now? Could you say your dealership is mismanaging these potentially fruitful relationships? If you answered YES, then HC encourages you to take the challenge and become a proactive dealership with an inter-departmental BDC committed to variable and fixed operations.

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On a fundamental level, we aim to change the behavior of sales representatives. Consistency is key to holding sales representatives accountable. Many already know that training the desired behavior is our expertise; however, if such behavior is supported by a clear vision and MGMT team, then change will occur faster with additional training (continuous improvement) sessions.

From point A to point B, this IS expected… and so on and so forth… it is this simple in HC terms. Nurturing self-esteem, encouraging performance standards, and celebrating the WINS from day-to-day behavior – every day – serve as the core of Hudak Consulting’s Sales Training.

• Complete process modules provide checkpoints in your road-to-the-sale
• Role-playing word tracks and overcoming customer objections are essential to keep control of the customer’s comfort-level in the showroom
• Reporting and tracking systems will monitor your productivity daily
• Goal setting based on 90-day performance: “Focus on the Seller” (YOU)

Sales Training Info

Inspect what you expect. Duplicate the “above average” behavior of Hudak Consulting trained sales professionals by guiding their productivity through the process-driven checkpoints of your road-to-the-sale. In effect, create MORE “above average” sales professionals!

(Note to Dealers: Do not feel as though you must appease/accept pre-existing behaviors because of the longevity of your current sales staff. A single 30 units/mo. sales representative with insubordinate behavior is in the long-run NOT worth two 15 units/mo. sales representatives that follow the systems/processes.)

Motivate and coach your team regularly; stay positive and use (1st) the carrot and (2nd) the stick to protect your processes and re-enforce desired behavior. Celebrate the small accomplishments (WINS vs. LOSSES). Set minimum standards and measure your success with the Hudak Consulting’s Management Training and Leadership Coaching Seminars (on-site or off-site).

• Advanced closing techniques, and T.O. best practices acquired through active role playing enable increased conversion rates
• “Motivation as a Mentality” (Coaching tips for Sales Managers)
• Use effective goal setting and one-on-one accountability systems
• Do the right things… RIGHT!
• Watch, listen and react to situations with urgency and confidence (control what you can control – YOU, your sales team, and your customers in the showroom!)

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